The convenience of payment method and improved exchange refund policies of E commerce companies have changed the buying behavior of customers.Now they are having lots of option of selecting products and browsing the same unlimited at any point of time, so they are relaxed and satisfied with their shopping but the same time they are missing the physical touch and trial of the product they are buying, this is an advantage to retail outlets and its a mix impact on their buying...let see what difference does it makes in coming years .
