Online Shopping Portal and its Impact on Brick Mortar Stores !
The retailers who run in both brick and click format are having some genuine concern where shoppers in their brick and mortar stores are visiting, browsing, trying but making their purchases from Click Stores ( Online Portals).
Its dipping the conversion factors at retail stores and also affecting the cash-flow balance of the business. The retailers who are there on the both platform are having two different-calculation of business on both platforms. Their retail matrix and profitability parameters are also different.
Customer who are not in immediate need of the products they visit the store and take all services viz, demonstration, understanding of uses and make physical trial after that they visit the portal and simply order their product with lucrative offers. One major factor which differentiate is between brick & click is physical touch, here a retailer can make difference.The personalized service tailored touch points at stores, lucrative offers like delivery etc will be possible measure to retain customers loyal in brick stores.
To retain customers and maintain the business balance on both platform need some trend analysis to fix this.
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