Monday, 14 November 2016

Demonetization and Its Impact on Retail

The currency demonetization has impacted all over India in all sectors, hence the retail is also not untouched.

The both form of retail A. Organized and B. Unorganized have faced it on larger scale, the same has given little advantage to the retailers who have enabled and equipped with electronic payment gateways. The decision will make possible of maximum payments through net and other payment gateways rather in cash.
It will also help the multinational and domestic brands to have clear count of all transaction with records which will help them to plan and make market strategies in coming years to churn out best outcome.
It has made possible to use your card at grocery shop near by ( The Kirana shops, Paan Bidi Shops, Milk booths , etc ) , also giving an opportunity to be cashless.
In general the organized retail where already card payments, coupon sales and transaction other than cash mode are having 50 to 60 percent share, it is increasing at larger scale and will enforce to general street sellers and conventional stores in society to use Electronic payment ways which is a brighter side.
In present it affecting the cash business, but the same would be on track very soon...

Thanks :

RAVI K. SINGH

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